M.Video-Eldorado Group - the largest player in the Russian retail market of household appliances and electronics
M.Video-Eldorado Group is the largest player in the Russian retail market of household appliances and electronics with an annual turnover of over 420 billion rubles (VAT included) and unites the M.Video and Eldorado retail brands, as well as the Goods marketplace. The Group is one of the top 10 largest consumer electronics retailers in the world.
60% of the company's revenue comes from general online sales. The Group does not divide channels into online and offline but creates a seamless customer experience within the One Retail model, which brings together the best in online and in stores with convenient access using smartphones. In terms of online turnover, M.Video-Eldorado competes with many marketplaces, although it specializes only in electronics.
M.Video and Eldorado sell every fourth laptop and every third game console in Russia.
The Group is guided by the retail is detail principle and uses innovative solutions both in working with customers and in business processes - from a personal flow of goods in each store based on data analytics to “smart” tracking of staff working time.
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