Beeline, X5, M.Video-Eldorado and Hoff launch the third selection of startups in Russia and Europe within the framework of RITA

Startups at the stage of finished product or MVP are invited to participate in the third selection. Alliance partners are awaiting applications from teams whose solutions should be aimed at improving the processes associated with offline and online retail. Online application is open until November 13 at website.

Based on the results, 15 teams will be announced, which will have the opportunity to refine the MVP and test the performance of their technological solution and launch a pilot with one or several RITA partners. The final of the deal flow session with RITA will be held in the format of an online pitch session, where each company will have a unique opportunity to present its solution to all partners of the alliance.

The first RITA selection was organized in the spring of 2020 among companies from Russia and the CIS. The scouting operator was GoTech Innovation. The first selection resulted in 395 applications from 17 countries. 15 startups reached the final and took part in the online deal flow session #1. The operator of the scouting of the second selection for RITA with a focus on the geography of the USA and Europe was the largest European accelerator Lafayette Plug and Play. As a result, 102 teams from 19 countries were selected to participate. 15 companies were chosen to participate in the deal flow session #2.

RITA is a fundamentally new approach to innovation, in which the efforts of the four largest companies are joined together for effective scouting around the world. On this site, partners freely exchange their experience, solutions evaluation, and implementation results.